Krakow, Poland, 11 - 13 June 2025

RCS: Powering the World's Conversations with a Richer Experience
Transforming the foundational text message into a dynamic, interactive experience, Rich Communication Services (RCS) is revolutionizing how the world communicates. Far beyond the limitations of traditional SMS, RCS delivers a feature-rich platform directly within native messaging apps, making conversations more engaging and impactful for everyone.

For individuals, RCS elevates personal chats with high-resolution photos and videos, read receipts, typing indicators, message reactions, and robust group chat capabilities, bringing the best of modern messaging apps without needing to download anything new.

For businesses, RCS unlocks a powerful channel for customer engagement. Companies can now send branded, interactive messages complete with rich media, suggested replies, action buttons, and even integrate with chatbots for seamless customer service, marketing campaigns, and transactional updates. This translates to significantly higher engagement rates, improved customer satisfaction, and stronger brand connections.

With its growing adoption across Android devices, and now with Apple's support in iOS, RCS is rapidly becoming the universal standard for next-generation messaging. It's not just an upgrade; it's the engine powering a smarter, more interactive, and inherently richer era of global communication.
Jonathan Gonzalez
Google
As an Engineering Director at Google, Jonathan Gonzalez oversees the Google Messages engineering team, with a key focus on product development and the global scaling of RCS. His career at Google spans over 15 years, during which he has made significant contributions to various real-time communication products, helping them grow from nascent stages to reaching billions of users worldwide.

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